Evaluattion the Impacts of Market Orientation on Export Efficiency of lateral Industries of Fishery Sector through Structural Equation Modeling

Mosayeb Pahlavani () and Mandana Zanganeh Soroush ()
Additional contact information
Mosayeb Pahlavani: University of Sistan and Baluchestan
Mandana Zanganeh Soroush: University of Sistan and Baluchestan

No 2804971, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: Different studies around the world show that market orientation positively affects the export efficiency of organizations. Market orientation and its influence on export efficiency are the important subjects of marketing management. If an organization has the ability to understand needs of consumers better as well as competitors activities and influential factors on market condition and then spread these information in all of the organizational levels so as a result it has more ability for survival in competitive market. But it was not highly considered in different export organizations in Iran so the objective of this research is evaluation the relationship between market orientation and export efficiency in lateral industries of fishery sector. The nature of this research is descriptive. Fishery sector has been used for this study. Lisrel software is employed to analysis the data and estimate the theoretical model. Our empirical results show that there is a positive relationship between market orientation and export efficiency of these industries. Market intelligence has the most impact on market orientation and market dominant has the most impact on export performance in studied industries.

Keywords: Market Orientation; Export Efficiency; Lisrel; Fishery sector; Structural Equation Model (search for similar items in EconPapers)
JEL-codes: C13 C22 G14 (search for similar items in EconPapers)
Pages: 1 page
Date: 2015-10
New Economics Papers: this item is included in nep-mkt
References: Add references at CitEc
Citations:

Published in Proceedings of the Proceedings of the 19th International Academic Conference, Florence, Oct 2015, pages 627-627

Downloads: (external link)
https://iises.net/proceedings/19th-international-a ... =28&iid=106&rid=4971 First version, 2015

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:2804971

Access Statistics for this paper

More papers in Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences
Bibliographic data for series maintained by Klara Cermakova ().