When Tom Cruise said: ?You complete me!?

Pragyan Rath ()
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Pragyan Rath: Indian Institute of management Calcutta

No 3505746, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: The researcher collates a set of proposal lines from mainstream Hollywood movies, and through the symbolic lens, attempts to understand the profit that such artistic endeavors contribute, through the political unconscious of the consumer, to the furtherance of the economic system they are a product of. The correlation of Modern Art, Branding, Maslow?s Hierarchy and Feminism with the popular proposals reveals the strategic positioning of self-actualization as a valid economic capital. Eventually the researcher contends that self-actualization is nothing but sublime self-esteem. In the process she also derives a new communication technique that is a powerful tool for persuasive communication.

Keywords: Proposals; Modern Art; Maslow?s hierarchy; Branding; Feminism; Symbolic Technique (search for similar items in EconPapers)
JEL-codes: M30 M31 Z11 (search for similar items in EconPapers)
Pages: 1 page
Date: 2016-04
New Economics Papers: this item is included in nep-mkt
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Published in Proceedings of the Proceedings of the 22nd International Academic Conference, Lisbon, Apr 2016, pages 233-233

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:3505746

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