BARRIERS TO THE ADOPTION OF PROACTIVE ENVIRONMENTAL STRATEGIES IN POLISH COMPANIES

Oksana Seroka-Stolka (oksanaseroka@hotmail.com) and Justyna Lukomska-Szarek (jlszarek@zim.pcz.czest.pl)
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Oksana Seroka-Stolka: Czestochowa University of Technology
Justyna Lukomska-Szarek: Czestochowa University of Technology

No 3506139, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: Nowadays, many companies are under pressure to take care about the natural environment. However, companies differ from one to another because of their response to natural environment. For this reason companies implement different environmental strategies. The literature indicates a continuum range from passive to proactive strategies. The proactive strategies are typical for companies that voluntarily take measures to reduce their impact on the natural environment. The reasons for a lack of environmental proactive strategies are very complex. Some of the factors both from outside and inside the firms discourage them to implement proactive environmental strategies. The aim of the article is to present the influence of external and internal barriers perceived by managers which inhibit implementing the proactive environmental strategies in Polish companies because of the gap of knowledge.

Keywords: Keywords: proactive environmental strategies; proactivity; barriers; companies. (search for similar items in EconPapers)
JEL-codes: Q01 (search for similar items in EconPapers)
Pages: 11 pages
Date: 2016-04
New Economics Papers: this item is included in nep-env and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Published in Proceedings of the Proceedings of the 22nd International Academic Conference, Lisbon, Apr 2016, pages 237-247

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