Exploring the Social Media beliefs of individual and institutional users in Australia

Rajeev Sharma ()
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Rajeev Sharma: Charles Darwin University

No 5808011, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: Social media is now a communications tool of choice for many individuals, commercial and not for profit organizations. There is compelling evidence that mainstream Australians are avid social media users. Understanding of social media consumption and its impact is important for a wide range of stakeholders. The objective of this study is to better understand the beliefs that drive social media consumption in the Northern Territory Australia. Primary data for this paper was obtained through an on-line survey. Based on 420 usable responses, this paper explores the underlying beliefs of individual and institutional social media users. Data analysis identified statistically significant differences in the beliefs of the two cohorts.

Keywords: social media; beliefs; Australia (search for similar items in EconPapers)
JEL-codes: M19 (search for similar items in EconPapers)
Pages: 1 page
Date: 2017-10
New Economics Papers: this item is included in nep-cul and nep-soc
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Published in Proceedings of the Proceedings of the 33rd International Academic Conference, Vienna, Oct 2017, pages 289-289

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:5808011

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