A Study on the Difference of the Visitors' Motivation and Brand Equity of Dark Tourism Visitor: Focused on the War Memorial of Korea and China

Seung Koo Lee () and Renuka Newpaney ()
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Seung Koo Lee: Dept. of Tourism Business, Kangwon National University
Renuka Newpaney: Kangwon National University

No 5808088, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: This study examined dark tourism motivation and brand equity of two different destinations. Using a qualitative researched on related field, this study traces visitors of Nanjing Massacre Memorial Hall(China) and Lee SeungBok Memorial Hall(South Korea). Steeped in commemorate the murder of Chines by Japanese and Korean Lee SeungBok by North Kroean Army are Memorial Halls still being remembered and having its own cultural importance as a dark tourism destination throughout Korea and China. Through study that involved visitors observation from November 30, 2016 to December 30, 2016. Among the 700 distributed questionnaires, 650 copies were collected and 609 copies were used for the actual analysis. The content analysis education, friendly, cultural, place factors were found to be key motivation aspects of these dark tourism related to death. Additionally, it was found, that there were significant differences existed mainly between visiting motivation, tourism satisfaction and behavioral intention of visitors of two destinations. Finally, discussed about the important aspects of the dark tourism phenomenon related to Korea?s abandoned dark tourism destination and suggested that, activation of abandoned destination will bring massive the regional development.

Keywords: Dark Tourism; Visitors' Motivation; Brand Equity; Leisure Constraints (search for similar items in EconPapers)
Pages: 1 page
Date: 2017-10
New Economics Papers: this item is included in nep-cul, nep-ipr, nep-mkt and nep-tur
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Published in Proceedings of the Proceedings of the 33rd International Academic Conference, Vienna, Oct 2017, pages 197-197

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:5808088

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