Exploring the Roles of Market-Driven Capability and Functional Diversification in Market Knowledge Transfer within MNCs

Sirisuhk Rakthin ()
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Sirisuhk Rakthin: College of Management, Mahidol University

No 5808124, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: Drawing upon theory from transnational management and market-driven organization literatures, this study uses both survey and case study data of 162 respondents who works in three multinational corporations (MNCs) to examine the influence of functional diversification, market-driven capability, and cultural distance on a transfer of market knowledge from foreign affiliates to headquarter. The empirical results indicate a strong positive influence of both functional diversification and market-driven capability on a transfer of market knowledge, i.e., customer and competitor intelligence. The qualitative data collected through in-depth interviews with top executives were then leveraged to provide further explanation and support empirical results. Implications for academics and practitioners are also addressed.

Keywords: knowledge transfer in MNCs; actor network theory; market-driven; functional diversification (search for similar items in EconPapers)
JEL-codes: C30 F23 M10 (search for similar items in EconPapers)
Pages: 1 page
Date: 2017-10
New Economics Papers: this item is included in nep-knm
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Published in Proceedings of the Proceedings of the 33rd International Academic Conference, Vienna, Oct 2017, pages 285-285

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:5808124

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