MARKETING COMMUNICATION ON THE ENVIRONMENT PROTECTION ON ANNUAL HAZE SMOKE IN RIAU PROVINCE

R. Yogie Prawira W. ()
Additional contact information
R. Yogie Prawira W.: UNIBI

No 7208579, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: For several years, the haze smoke that creates on huge and wide effect in many aspects including environmental right violation, air pollution, and many victimsdue to forest fire happened annually in Riau Province Indonesia. The local society and the neighbouring countries have protested this condition but it seems that this problem is far away to be solved. This study is aimed to offer a human right-based approach as a solvent to another policy of forest fire mitigationwith the aim to bridge the gap on the forest fire mitigation effort. Thus, this research is a desktop research that examines the prospect and limits of such approach based on the environmental communication strategy perspective. Human rights based approach can be used as an effort to mitigate forest fires by maximizing the main elements of community participation through environmental communication by holding events, campaigninghastag movements in social media, and giving social sanction for companies involved in the forest burning efforts.

Keywords: marketing; environmental communication; environmental protection; haze smoke; Riau (search for similar items in EconPapers)
Pages: 1 page
Date: 2018-06
New Economics Papers: this item is included in nep-env and nep-sea
References: Add references at CitEc
Citations:

Published in Proceedings of the Proceedings of the 36th International Academic Conference, London, Jun 2018, pages 273-273

Downloads: (external link)
https://iises.net/proceedings/36th-international-a ... =72&iid=040&rid=8579 First version, 2018

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:7208579

Access Statistics for this paper

More papers in Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences
Bibliographic data for series maintained by Klara Cermakova ().