So Ugly! User Experience of LINE?s Ugly e-Stickers

Li-Chiou Chen ()
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Li-Chiou Chen: Yuan Ze University

No 8208882, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: LINE is the most popular and frequently used communication software in Taiwan, and its e-sticker function is a user favorite. In early 2016, a trend of ?ugly e-stickers? suddenly developed on LINE and the Internet. These e-stickers are drawn in the style of children?s graffiti, consisting of simple lines, and present a ?childlike? appearance without any particular design. This particular form resulted in a new style of e-sticker. This kind of e-sticker is different from the commonly pleasing impression of e-stickers and even reaches the point of being considered ?ugly? in traditional visual perception. It has also overturned the idea of ?needing a skillset to submit e-stickers.? To understand this particular phenomenon, this study explored user experience and conducted a questionnaire survey based on the Technology Acceptance Model to understand the users? experience in using ugly e-stickers and explore their motivation and intention behind using ugly e-stickers. The study found that ugly e-stickers are more popular among young and outgoing users, as well as those who frequently use communication software. Factors that affect the attitude of users toward using ugly e-stickers include the general view of ugly e-stickers and whether these e-stickers are user-friendly and practical. Comments made by others about ugly e-stickers and the popularity of such e-stickers are factors that affect the motivations of users to use e-stickers.

Keywords: LINE; ugly e-stickers; user experience; Technology Acceptance Model (TAM) (search for similar items in EconPapers)
JEL-codes: Z00 (search for similar items in EconPapers)
Pages: 15 pages
Date: 2018-07
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Published in Proceedings of the Proceedings of the 39th International Academic Conference, Amsterdam, Jul 2018, pages 37-51

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:8208882

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