Enhancing the Competitiveness of E-commerce in Bangkok, Thailand

Thongchai Surinwarangkoon () and Sutha Pongthawornpinyo ()
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Thongchai Surinwarangkoon: Suan Sunandha Rajabhat University
Sutha Pongthawornpinyo: Suan Sunandha Rajabhat University

No 8810435, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: The objectives of this research were to study the current use of e-commerce in business and to find the guidelines for enhancing the competitiveness of e-commerce for businesses. This research employed quantitative and qualitative research methodologies. The research samples were 400 customers in e-commerce in Bangkok, Thailand. These samples were collected by simple random sampling method. The research tool for data collection was a questionnaire. Data were analyzed in terms of percentage, mean and standard deviation. The researcher also conducted interviews with 5 executives and computer staffs of e-commerce organizations in Bangkok, Thailand. They were selected by purposive sampling. The research result revealed that enhancing the competitiveness of e-commerce business were as follows: 1) e-commerce organizations must set up clear policies for e-commerce business, 2) appropriate marketing and promotions of e-commerce must be reviewed and improved, 3) good system security must be determined, and 4) modern technology must be applied for e-commerce, continuously.

Keywords: Enhancing; competitiveness; e-commerce (search for similar items in EconPapers)
JEL-codes: Y80 (search for similar items in EconPapers)
Pages: 5 pages
Date: 2018-11
New Economics Papers: this item is included in nep-sea
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Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 121-125

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:8810435

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