Controlling as driving force at today?s dynamic changing companies

Károly Szóka (szoka.karoly@uni-sopron.hu) and Brigitta Kovács (brigi.kovacs@gmail.com)
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Károly Szóka: University of Sopron, Institute of Finance and Accounting
Brigitta Kovács: University of Sopron, István Széchenyi Management and Organizational Sciences Doctoral School

No 9212124, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: The task of controlling is to support the management with reports, forecasts and analyses in order to be able to take economically rational decisions. In today?s fast changing economic and information technological environment the management has to react rapidly. This means new challenges for controlling. Due to digitalization, even more real time data is available, can be stored and shared fast. This lead to a change of controlling processes. The focus of reports changed from analysing past figures to current and future trends. Controlling become the strategic early warning system of the companies. This changes the role of controllers, as it is transforming into business partners of management, and also new roles, like Data Scientist will turn up and new skills are needed. Controlling support management to take more adequate decisions, what secure the long-term survival of the company, so in an indirect way the transformation of controlling is a driving force of the companies at today?s dynamically changing environment.

Keywords: controlling; driving force; changing environment; digitalization (search for similar items in EconPapers)
JEL-codes: M49 O11 O20 (search for similar items in EconPapers)
Pages: 9 pages
Date: 2019-07
New Economics Papers: this item is included in nep-ict
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Published in Proceedings of the Proceedings of the 47th International Academic Conference, Prague, Jul 2019, pages 92-100

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