Cooperation between Akureyri University and the tourism industry

Vera Kristín Kristjánsdóttir () and Hafdís Björg Hjálmarsdóttir ()
Additional contact information
Vera Kristín Kristjánsdóttir: Akureyri University
Hafdís Björg Hjálmarsdóttir: University of Akureyri

No 9711870, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: Iceland is a popular tourist destination and the number of tourists has increased rapidly in Iceland in recent years, although this increase has now slowed down. During the winter months, tourists mainly visit the south and the southwest part of Iceland, while other regions have fewer tourist during the winter months. Concentration has occurred in the south-western corner of the country, contrary to the goal of better distribution of tourist. One way of distributing tourists is the project Arctic Coast Way.The Arctic Coast Way is an attraction for tourists who want to stay out of the main roads and do so by crossing the coastal north coast. The route is a total of 900 kilometres. In May 2019, the Arctic Coast Way was chosen as the top 10 list of European destinations that are worth a visit by Lonely Planet, one of the world's most popular travel guidebooks. The project was first introduced two years ago. The Arctic Coast Way main objective should be to attract tourists' attention to the coastline along North Iceland. Such roads are known in the global tourism industry, as a tool for directing travellers by certain roads in a particular area. The overall goal of the project is to create increased opportunities for tourism companies by creating brands with which they can connect. With this, they could become more visible both in domestic and foreign markets, as well as a tool for getting tourists to travel abroad and in the peripheral areas of so-called, and to get them to stay longer in the North.The main goal of this presentation is to explain how students at the University of Akureyri took part and contributed to this project. Many good ideas from students were put forward and were used when this route was formally introduced on June 8th 2019.

Keywords: cooperation; tourism; students projects (search for similar items in EconPapers)
Pages: 1 page
Date: 2019-10
New Economics Papers: this item is included in nep-tur
References: Add references at CitEc
Citations:

Published in Proceedings of the Proceedings of the 51st International Academic Conference, Vienna, Oct 2019, pages 65-65

Downloads: (external link)
https://iises.net/proceedings/iises-international- ... 97&iid=017&rid=11870 First version, 2019

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:9711870

Access Statistics for this paper

More papers in Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences
Bibliographic data for series maintained by Klara Cermakova ().