Does the Country of Origin matters for hybrid products?

Anca Tamas ()
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Anca Tamas: Bucharest University of Economic Studies

No 3105064, Proceedings of Business and Management Conferences from International Institute of Social and Economic Sciences

Abstract: Purpose-the aim of the paper is to assess how is Country of origin perceived for the hybrid products by the Romanian consumers. Design/methodology/approach-statistical analyze and econometric methods, using SPSS, the Pearson correlation, the cluster method, the t-test; critical assessment of literature review; quantitative methods: 126 online questionnaires. Findings-Country of origin is important for buying decision in the case of hybrid products; Country of Brand is mostly perceived as the Country of Origin of the considered hybrid products; identifying the Country of Origin is more demanding for hybrid products. Practical implications-considering the consumers? opinions on the Country of Origin for the hybrid products retailers could emphasize the Country of Brand. Originality/value-providing an insight of an area with only few researches and an insight on the Romanian consumers. Limitations-the respondents were only from the South part of Romania

Keywords: country of origin; hybrid products (search for similar items in EconPapers)
JEL-codes: D12 M31 (search for similar items in EconPapers)
Pages: 16 pages
Date: 2015-10
New Economics Papers: this item is included in nep-mkt
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Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 200-215

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