Israeli Products in the Eyes of Palestinians

Islam Hassouneh ()
Additional contact information
Islam Hassouneh: Palestine Polytechnic University (PPU)

No 4406895, Proceedings of Business and Management Conferences from International Institute of Social and Economic Sciences

Abstract: The effects of consumer ethnocentrism, animosity and product judgments on Palestinian consumer intention to purchase Israeli products was analyzed. To do so, a questionnaire was built, tested and distributed to a sample of 1550 Palestinian consumers in three main cities. Factor as well as multiple regression techniques were then applied. Results indicate that both ethnocentrism and animosity are positively related to consumer reluctance to buy Israeli goods. Findings also suggest that product judgment negatively impacts the reluctance of Palestinian consumers to purchase Israeli products. Furthermore, results show that education is the only personal characteristics variable that affects Palestinian purchase intention.

Keywords: Animosity; ethnocentrism; Israeli-Palestinian conflict (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Pages: 14 pages
Date: 2016-11
New Economics Papers: this item is included in nep-ara and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Proceedings of the Proceedings of the 4th Business & Management Conference, Istanbul, Nov 2016, pages 59-72

Downloads: (external link)
https://iises.net/proceedings/4th-business-managem ... =44&iid=007&rid=6895 First version, 2016

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sek:ibmpro:4406895

Access Statistics for this paper

More papers in Proceedings of Business and Management Conferences from International Institute of Social and Economic Sciences
Bibliographic data for series maintained by Klara Cermakova ().