Expanding to online platform business models for grocery retailers ? Insights from case studies

Sarah Ranjana Güsken ()
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Sarah Ranjana Güsken: Institute for Management Cybernetics at RWTH Aachen

No 6810206, Proceedings of Business and Management Conferences from International Institute of Social and Economic Sciences

Abstract: This paper examines the requirements of German, owner managed grocery retailers when expanding their business model by including online platforms to their distribution channels. Fourteen guided interviews with German grocery retailers were conducted, focusing on the status quo of their business models as well as their individual needs when it comes to online distribution. The contribution with this paper are twofold. First, we provide practical insights from real case studies in the way business models from small and medium enterprises in grocery retailing are structured. Second, we point out technological and non-technological requirements when small grocery retailers try to change their business model concerning to the engagement in online platforms. The paper finishes with suggestions on opportunities how to address these requirements.

Keywords: Business Model Innovation; Business Models; Platform Models; Case Study; Retail; Grocery Retail; Retailer Requirements; Online Grocery Retail (search for similar items in EconPapers)
JEL-codes: O32 O33 O52 (search for similar items in EconPapers)
Pages: 18 pages
Date: 2018-10
New Economics Papers: this item is included in nep-pay and nep-sbm
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Published in Proceedings of the Proceedings of the 8th Business & Management Conference, Venice, Oct 2018, pages 61-78

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Persistent link: https://EconPapers.repec.org/RePEc:sek:ibmpro:6810206

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