Consumer behaviour in the tourism market typology

Adriana Csikósová (), Katarína ?ulková () and Mária Jano?ková ()
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Adriana Csikósová: Technical University of Ko?ice
Katarína ?ulková: Technical University of Ko?ice
Mária Jano?ková: Technical University of Ko?ice

No 8612324, Proceedings of Business and Management Conferences from International Institute of Social and Economic Sciences

Abstract: The content of the contribution was an analysis of consumer behaviour in the area of tourism in the region of Slovakia. Contribution achieved the aim according theoretical and practical knowledge of the subject area to analyse the main factors influencing the consumer in tourism and specify a typology of customer in response to various segmentation variables. Research made in the region of Slovakia was connected with specification of consumers? typology by using of cluster analysis at the market of tourism according psychographic, demographical variables and single consumer?s behaviour in the individual segments. The research results were the basis for the formulation of conclusions and proposals for further research in the area of tourism market.

Keywords: Consumer behaviour; Marketing research; Segmentation; Tourism; Typology; Slovakia (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Pages: 10 pages
Date: 2019-10
New Economics Papers: this item is included in nep-mkt, nep-ore and nep-tur
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Published in Proceedings of the Proceedings of the 10th Business & Management Conference, Paris, Oct 2019, pages 39-48

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Persistent link: https://EconPapers.repec.org/RePEc:sek:ibmpro:8612324

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