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Is Zero a Special Price? Evidence from Child Healthcare

Toshiaki Iizuka and Hitoshi Shigeoka

Discussion Papers from Department of Economics, Simon Fraser University

Abstract: Do consumers react differently to zero prices? We test the presence of a zero-price effect in child healthcare and find that a zero price is indeed special and it boosts demand discontinuously. A zero price affects resource allocations by encouraging healthier children to use more services and exacerbates behavioral hazard by increasing inappropriate use of antibiotics. A copayment, as small as 2USD per visit, alleviates these problems without increasing financial and health risks. However, a zero price may be used to boost demand for highly cost-effective treatments. Strategically choosing zero and non-zero prices is a key to improving welfare.

Keywords: Zero-price Effects; Patient Cost-Sharing; Children; Healthcare Utilization; Price Elasticity; Moral Hazard (search for similar items in EconPapers)
JEL-codes: I11 I13 I18 J13 (search for similar items in EconPapers)
Date: 2021-06
New Economics Papers: this item is included in nep-hea and nep-ias
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Citations: View citations in EconPapers (1)

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