Outcome Uncertainty, Governance Structure, and Attendance: A Study of the Korean Professional Football League

Young Hoon Lee and Hayley Jang (hayley85@naver.com)
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Hayley Jang: Department of Economics, Sogang University, Seoul

No 1401, Working Papers from Nam Duck-Woo Economic Research Institute, Sogang University (Former Research Institute for Market Economy)

Abstract: In this study, we comprehensively analyzed the attendance determinants of the Korean Professional Football League (K-League) using panel data from 15 individual teams during the 1987?2011 seasons. The K-League has some unique characteristics that other leagues, particularly those in North America and Europe, do not possess. The governance structure is heterogeneous, including both multiple-supporter-owned and major-corporation-owned teams. Additionally, the regulation authority shifted over the time period studied from broadly regional to city based. The results of this study suggested that the home-and-away match system with a host city attracted greater attendance than the system with multiple host cities, and the supporter-owned teams attracted more fans than did large-company-owned clubs when other attendance determinants were held constant. Outcome uncertainty for attendance determination was significant, not only statistically but also economically.

Pages: 30 pages
Date: 2014
New Economics Papers: this item is included in nep-spo and nep-ure
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https://tinyurl.com/ywguwekh First version, 2014 (application/pdf)

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Chapter: Outcome Uncertainty, Governance Structure, and Attendance: A Study of the Korean Professional Football League (2015)
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