 IS THE PRICE ONLY MOTIVATION SOURCE TO PURCHASE COUNTERFEIT LUXURY PRODUCTS?Nil Engizek and Ahmet Sekerkaya Journal of Academic Research in Economics, 2015, vol. 7, issue 1 (March), 89-118 Abstract: The purpose of this study was to explore the effects of non-price motivation sources on consumers voluntary counterfeit luxury brands purchase intention. Specifically, personal characteristics (materialism, value consciousness, brand sensitivity and fashion consciousness), social motivations (status consumption, self-monitoring and normative influences) and product related features (perceived value and risk) were examined. A faceto-face survey was conducted to test the structural model. A total of 1001 female consumers served as the sample. Data analysis was conducted using confirmatory factor analysis and structural equation modeling. Structural equation modeling showed that happiness subscale of materialism scale was the strongest predictors of voluntary counterfeit luxury brands purchase intention. Perceived social value, normative influences, perceived price value, self-monitoring ability and fashion consciousness were the other dimensions that affected purchase intention significantly Keywords: Counterfeiting; Counterfeit Products; Luxury Brands; Turkey. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:shc:jaresh:v:7:y:2015:i:1:p:89-118 Access Statistics for this article Journal of Academic Research in Economics is currently edited by Claudiu Chiru More articles in Journal of Academic Research in Economics from Spiru Haret University, Faculty of Accounting and Financial Management Constanta Contact information at EDIRC. |
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