The Great Psychology behind the Marketing Scene

Ionut-Alexandru Horhogea ()
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Ionut-Alexandru Horhogea: University of Birmingham, Birmingham, United Kingdom

Proceedings of the 19th International RAIS Conference, October 18-19, 2020 from Research Association for Interdisciplinary Studies

Abstract: Zoon Politikon may be considered the main byname of human beings. It is ought to the similarities between each individual and animal, regarding involuntary instincts. The fundamental reason for our top placement as humans, in nature, is given by ability to think and promptly react according to it. Considering that, should we take advantage of others’ involuntary instincts when it comes about marketing? As the concept of marketing is a truly complex matter, we could minimize the stress of understanding it by arranging it like a family tree. All we have to do is to exchange our relatives from it with fundamental principles of marketing and psychology and place them from bottom to top, former representing the most important aspects and latter, the least. But what if we want to “cut this tree†as a metaphor for selling a product to a customer while taking advantage of his involuntary instincts? Let’s find out in the following.

Keywords: psychology; marketing; selling products; exploit (search for similar items in EconPapers)
Pages: 7 pages
Date: 2020-10
New Economics Papers: this item is included in nep-cwa and nep-mkt
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Published in Proceedings of the 19th International RAIS Conference on Social Sciences and Humanities, October 18-19, 2020, pages 120-123

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