Institutional Brand Reputation Management within the Higher Education Institutes

Rasha Samir () and Yosra Sobeih ()
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Rasha Samir: Gulf University and International Media Institute, Bahrain
Yosra Sobeih: Taibeh University, Kingdom of Saudi Arabia

Proceedings of the 17th International RAIS Conference, June 1-2, 2020 from Research Association for Interdisciplinary Studies

Abstract: The purpose of this paper was to reviewed a number of issues such as the concept of branding in the context of higher education, brand reputation management, and the role of the Communication Department in building the institutional reputation of the Ministry of Education. The data points to positive results for higher institutions which desire to invest and maintain strong brand identity and image given that these facets influence competition. For branding and advertising to effectively promote the image of institutions, a strategically planned branding programme is recommended to attract more constituents.

Keywords: higher education institutions; brand reputation management (search for similar items in EconPapers)
Pages: 4 pages
Date: 2020-06
New Economics Papers: this item is included in nep-ipr
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Published in Proceedings of the 17th International RAIS Conference on Social Sciences and Humanities, June 1-2, 2020, pages 319-322

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Persistent link: https://EconPapers.repec.org/RePEc:smo:spaper:045rs

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