Cloud Computing Value Chains Understanding Businesses and Value Creation in the Cloud

Ashraf Bany Mohammed (), Jörn Altmann and Junseok Hwang ()
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Junseok Hwang: Technology Management, Economics, and Policy Program (TEMEP), Seoul National University

No 201061, TEMEP Discussion Papers from Seoul National University; Technology Management, Economics, and Policy Program (TEMEP)

Abstract: Based on the promising developments in Cloud Computing technologies in recent years, commercial computing resource services (e.g. Amazon EC2) or software-as-a-service offerings (e.g. Salesforce.com) came into existence. However, the relatively weak business exploitation, participation, and adoption of other Cloud Computing services remain the main challenges. The vague value structures seem to be hindering business adoption and the creation of sustainable business models around its technology. Using an extensive analyze of existing Cloud business models, Cloud services, stakeholder relations, market configurations and value structures, this Chapter develops a reference model for value chains in the Cloud. Although this model is theoretically based on porter's value chain theory, the proposed Cloud value chain model is upgraded to fit the diversity of business service scenarios in the Cloud computing markets. Using this model, different service scenarios are explained. Our findings suggest new services, business opportunities, and policy practices for realizing more adoption and value creation paths in the Cloud.

Keywords: Cloud computing; value chain; business models; Grid computing; service oriented computing; value networks; software-as-a-service; Grid economics; services; service sciences. (search for similar items in EconPapers)
JEL-codes: D02 D21 D23 D46 D85 L14 L23 L86 M15 M21 (search for similar items in EconPapers)
Pages: 27 pages
Date: 2010-06, Revised 2010-06
New Economics Papers: this item is included in nep-cmp, nep-mic, nep-mkt and nep-net
References: View complete reference list from CitEc
Citations: View citations in EconPapers (18)

Published in Economic Models and Algorithms for Distributed Systems, Autonomic Systems book series, Birkh?ser, Springer, Heidelberg, July 2009

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http://temep-repec.my-groups.de/DP-61.pdf First version, 2009 (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:snv:dp2009:201061

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