Dynamic Scenarios of Trust Establishment in the Public Cloud Service Market

Soyoung Kim (), Junseok Hwang () and Jörn Altmann
Additional contact information
Soyoung Kim: Technology Opportunity Research Team, Korea Institute of Science and Technology Information
Junseok Hwang: TEMEP, College of Engineering, Seoul National University

No 201298, TEMEP Discussion Papers from Seoul National University; Technology Management, Economics, and Policy Program (TEMEP)

Abstract: The adoption of the public cloud by firms and individuals has been slowed because of the lack of trust. This research seeks the rules of trust establishment between the public cloud providers and users through signaling game theory, analyses dynamic scenarios in which the pervasive distrust arises, and suggests policy guidelines. The theoretical analysis results suggest that the most critical task is to make a pool of trustworthy public cloud service providers to establish an efficient market. The results also show that prudent policy design is desirable. Specific case studies and simulations will be conducted as further studies.

Keywords: Public Cloud Computing; Trust; Signaling; Equilibrium; Dynamic. (search for similar items in EconPapers)
JEL-codes: C02 C61 C7 D81 L14 L22 L86 (search for similar items in EconPapers)
Pages: 14 pages
Date: 2012-06, Revised 2012-06
New Economics Papers: this item is included in nep-soc
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Published in Proceedings of CLOUD COMPUTING 2012, Third International Conference on Cloud Computing, GRIDs, and Virtualization, Nice, France, July 2012.

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http://temep-repec.my-groups.de/DP-98.pdf First version, 2012 (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:snv:dp2009:201298

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