Consumer Perceived Ethicality: An Impression Formation Perspective

Katja H. Brunk

No 10-034, Working Papers CEB from ULB -- Universite Libre de Bruxelles

Abstract: This research investigates the process of how consumers form ethical perceptions of companies or brands by means of twenty in-depth interviews with general consumers. The study offers illustrative examples of evidence that the formation of consumer perceived ethicality (CPE) appears more in line with the configural model of impression formation, suggesting that perception formation is holistic and gestalt-like, rather than following the algebraic model, which takes a piecemeal information integration position. Given the explorative nature of the study, the paper concludes with developing research propositions for future – confirmative – testing.

Keywords: Ethical Consumerism; Impression Formation; Brand Perceptions; Consumer Perceived Ethicality (CPE); Corporate Ethics/CSR; Qualitative Research (search for similar items in EconPapers)
Pages: 19 p.
Date: 2010-06
New Economics Papers: this item is included in nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published by:

Downloads: (external link)
https://dipot.ulb.ac.be/dspace/bitstream/2013/57818/3/wp10034.pdf wp10034 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sol:wpaper:2013/57818

Ordering information: This working paper can be ordered from
http://hdl.handle.ne ... ulb.ac.be:2013/57818

Access Statistics for this paper

More papers in Working Papers CEB from ULB -- Universite Libre de Bruxelles Contact information at EDIRC.
Bibliographic data for series maintained by Benoit Pauwels ().