Eko Otellerden Hizmet Satın Alımında Kuşaklar Arası Farklılaşmalar Üzerine Bir Çalışma

Pınar Başgöze and Nalan Aslıhan Bayar

Sosyoekonomi Journal, 2015, issue 23(24)

Abstract: The study aims to examine the generation differentiations concerning service purchase intentions for eco-hotels. The hypotheses of the study have been designed within the framework of this objective. In order to test the hypotheses and the query questions the questionnaire method was used as the main data collection technique. The sample group of the study consists of 427 people covering 219 X generation participants and 208 Y generation participants. Variance analysis (ANOVA) has been used in order to identify the relationship between the variables of the model. The conclusions reflect that X generation’s eco-hotel service purchase intentions are higher than that of Y generation’s.

Keywords: Eco Hotel; X Generation; Y Generation. (search for similar items in EconPapers)
JEL-codes: M10 M14 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:sos:sosjrn:150207

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