The Feel-good Effect at Mega Sports Events. Recommendations for Public and Private Administration Informed by the Experience of the FIFA World Cup 2006

Wolfgang Maennig and Marcel Porsche ()
Additional contact information
Marcel Porsche: University of Hamburg

No 817, Working Papers from International Association of Sports Economists, North American Association of Sports Economists

Abstract: One of the most important social effects of the 2006 football World Cup was the feel-good effect. The present contribution is one of the first to deal with the development of a general theory for the management of feel-good effects and systematically analyses the influencing factors taking the 2006 World Cup as an example. Of importance are suitable basic organizational and infrastructure conditions in the realms of security, transport, and ecology. The media activities of public and private sponsors should break away from the traditional narrow focus and classic brand sponsoring in favor of a more socially responsible sponsoring. Sporting success of the home team is important, which may be due in equal measures to the style of play of the team and its demeanor. The creation of generally accessible participation opportunities through free TV in the host country and the setting up of fan festivals can counteract any frustration that might arise from the allocation of ad-mission tickets. Any targeted manipulation of the weather may be considered with due regard to possible ecological implications.

Keywords: Feel-good Effect, Sports Economics, World Cup, Mega-Events; Image Effects, Public Viewing (search for similar items in EconPapers)
JEL-codes: H83 L83 M14 (search for similar items in EconPapers)
Pages: 29 pages
Date: 2008-08
New Economics Papers: this item is included in nep-spo and nep-tur
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://web.holycross.edu/RePEc/spe/MaennigPorsche_FeelGoodEffect.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found (http://web.holycross.edu/RePEc/spe/MaennigPorsche_FeelGoodEffect.pdf [302 Found]--> https://web.holycross.edu/RePEc/spe/MaennigPorsche_FeelGoodEffect.pdf)

Related works:
Working Paper: The Feel-good Effect at Mega Sports Events. Recommendations for Public and Private Administration Informed by the Experience of the FIFA World Cup 2006 (2008)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spe:wpaper:0817

Access Statistics for this paper

More papers in Working Papers from International Association of Sports Economists Contact information at EDIRC., North American Association of Sports Economists Contact information at EDIRC.
Bibliographic data for series maintained by Victor Matheson ().