The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science

O. C. Ferrell (), Jodie Conduit (), Bo Edvardsson () and Stephen L. Vargo ()
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O. C. Ferrell: Harbert College of Business, Auburn University
Jodie Conduit: The University of Adelaide
Bo Edvardsson: Karlstad University
Stephen L. Vargo: University of Hawaii at Manoa

AMS Review, 2021, vol. 11, issue 3, No 13, 390-394

Date: 2021
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DOI: 10.1007/s13162-021-00222-y

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