Talent management in marketing: A framework and agenda for future research

Stacey L. Malek (), Georgia Kirilova () and Shikhar Sarin ()
Additional contact information
Stacey L. Malek: Grenoble Ecole de Management
Georgia Kirilova: University of Amsterdam
Shikhar Sarin: Boise State University

AMS Review, 2023, vol. 13, issue 3, No 12, 327-349

Abstract: Abstract Marketing managers and academics are recognizing a widening gap between contemporary demands of markets and the capabilities of the marketing function, calling for greater attention to identifying, developing, and retaining ‘talent’ in the marketing organization. However, the marketing literature provides limited and fragmented guidance on what talent management in marketing entails, how to cultivate it, and how to leverage it to positively impact marketers and key marketing outcomes. Drawing on a review of 71 articles published in top marketing and human resource management journals since 2000, we introduce the concept of Talent Management in Marketing Systems (TALMARKS). We identify six core elements of TALMARKS: attracting, recruiting and selecting, training and developing, evaluating and compensating, recognizing and rewarding, succession planning and promoting, and measuring and reporting. We further develop a comprehensive conceptual framework of TALMARKS, outlining its key antecedents, outcomes and boundary conditions. Finally, we propose a future research agenda of avenues that might provide guidance on expanding this fundamental and underdeveloped topic.

Keywords: Talent management in marketing; Attracting; Recruiting; Selecting; Training; Developing; Evaluating; Compensating; Recognizing; Rewarding; Succession planning; Promoting; Measuring; Reporting (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s13162-023-00264-4 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:amsrev:v:13:y:2023:i:3:d:10.1007_s13162-023-00264-4

Ordering information: This journal article can be ordered from
http://www.springer. ... gement/journal/13162

DOI: 10.1007/s13162-023-00264-4

Access Statistics for this article

AMS Review is currently edited by Manjit S. Yadav

More articles in AMS Review from Springer, Academy of Marketing Science
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().