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Erratum to: Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics

Kiran Karande (), Altaf Merchant () and K. Sivakumar ()
Additional contact information
Kiran Karande: Old Dominion University
Altaf Merchant: University of Washington Tacoma
K. Sivakumar: Lehigh University

AMS Review, 2011, vol. 1, issue 2, No 7, 99-116

Abstract: Abstract Consumer innovativeness is a critical factor that determines the success of new product introductions. An important but underexplored antecedent of consumer innovativeness is time orientation. In this article, we propose a conceptual model of the relationships among time orientation, consumer innovativeness, and consumer innovative behavior. We further examine the moderating role of several important product characteristics on these relationships. These characteristics include (1) newness of the product, (2) product complexity, (3) network externalities, and (4) the utilitarian versus expressive nature of the product. We develop a series of research propositions to explicate the relationships in our conceptual model. We delineate the substantive and managerial implications by linking the variables through a comprehensive framework and provide future research directions.

Keywords: Consumer innovativeness; Time orientation; Innovative behavior; Product characteristics (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (10)

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DOI: 10.1007/s13162-011-0009-y

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