Theoretical development in ethical marketing decision making

O. C. Ferrell (), Victoria L. Crittenden (), Linda Ferrell () and William F. Crittenden ()
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O. C. Ferrell: University of New Mexico
Victoria L. Crittenden: Babson College
Linda Ferrell: University of New Mexico
William F. Crittenden: Northeastern University

AMS Review, 2013, vol. 3, issue 2, No 1, 60 pages

Abstract: Abstract The current state of knowledge about ethical marketing decision making is explored from a historical perspective. While much research focuses on ethical issues, our purpose is to provide a holistic perspective of existing theory, skills, and research. We address both normative and descriptive approaches to ethical decision making theory development. Additional dimensions of ethical decision making such as institutional, resource-advantage, and value chain theory are advanced for future research.

Keywords: Marketing ethics; Ethical decision making; Normative marketing; Descriptive marketing (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (10)

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DOI: 10.1007/s13162-013-0047-8

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