A marketing perspective on business models

Hubert Gatignon (), Xavier Lecocq (), Koen Pauwels () and Alina Sorescu ()
Additional contact information
Hubert Gatignon: INSEAD
Xavier Lecocq: IESEG School of Management, IAE Lille
Koen Pauwels: Northeastern University
Alina Sorescu: Texas A&M University

AMS Review, 2017, vol. 7, issue 3, No 1, 85-89

Date: 2017
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DOI: 10.1007/s13162-017-0108-5

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