Fake news on Facebook and their impact on supply chain disruption during COVID-19

Mohammad Alamgir Hossain (), Md. Maruf Hossan Chowdhury (), Ilias O. Pappas (), Bhimaraya Metri (), Laurie Hughes () and Yogesh K. Dwivedi ()
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Mohammad Alamgir Hossain: RMIT University
Md. Maruf Hossan Chowdhury: University of Technology Sydney
Ilias O. Pappas: University of Agder
Bhimaraya Metri: Indian Institute of Management Nagpur
Laurie Hughes: Swansea University, Bay Campus
Yogesh K. Dwivedi: Swansea University, Bay Campus

Annals of Operations Research, 2023, vol. 327, issue 2, No 5, 683-711

Abstract: Abstract Social media (SM) fake news has become a serious concern especially during COVID-19. In this study, we develop a research model to investigate to what extent SM fake news contributes to supply chain disruption (SCD), and what are the different SM affordances that contribute to SM fake news. To test the derived hypotheses with survey data, we have applied partial least square based structural equation modelling (PLS-SEM) technique. Further, to identify how different configurations of SC resilience (SCR) capabilities reduce SCD, we have used fuzzy set qualitative comparative analysis (fsQCA). The results show that SM affordances lead to fake news, which increases consumer panic buying (CPB); CPB in turn increases SCD. In addition, SM fake news directly increases SCD. The moderation test suggests that, SCR capability, as a higher-order construct, decreases the effect of CPB on SCD; however, neither of the capabilities individually moderates. Complimentarily, the fsQCA results suggest that no single capability but their three specific configurations reduce SCD. This work offers a new theoretical perspective to study SCD through SM fake news. Our research advances the knowledge of SCR from a configurational lens by adopting an equifinal means towards mitigating disruption. This research will also assist the operations and SC managers to strategize and understand which combination of resilience capabilities is the most effective in tackling disruptions during a crisis e.g., COVID-19. In addition, by identifying the relative role of different SM affordances, this study provides pragmatic insights into SM affordance measures that combat fake news on SM.

Keywords: Fake news; Social media; COVID-19; Supply chain disruption; Resilience; Panic buying (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s10479-022-05124-1

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