Does data-driven culture impact innovation and performance of a firm? An empirical examination

Sheshadri Chatterjee (), Ranjan Chaudhuri () and Demetris Vrontis ()
Additional contact information
Sheshadri Chatterjee: Indian Institute of Technology Kharagpur
Ranjan Chaudhuri: National Institute of Industrial Engineering (NITIE)
Demetris Vrontis: University of Nicosia

Annals of Operations Research, 2024, vol. 333, issue 2, No 5, 626 pages

Abstract: Abstract Data-driven culture is considered to bring business-oriented cultural transformation to a firm. It is considered to provide substantial dividends to the firms’ product and process innovations. Recently, several firms have been using different advanced technology-embedded business analytics (BA) tools to improve their business performance. Again, advancement of information and communication technology has helped firms to explore the option to use BA tools with artificial intelligence. This has brought radical change in the business-oriented cultural landscape of the firms to arrive at accurate decision-making to improve their innovation and performance. In this perspective, the aim of this study is to show how a firm’s data-driven culture impacts its product and process innovation, which in turn improves its performance and provides better competitive advantage in the current business environment. With the help of background study, a resource-based view model and different theories, a conceptual model has been developed. The conceptual model has been validated with 456 usable responses from the employees of different firms using different business analytics tools. The study highlights that data-driven culture highly influences both product and process innovation, making the firm more competitive in the industry. In this study, leadership support and data-driven culture have been taken as moderators, whereas firm size, firm age and industry type have been taken as control variables.

Keywords: Data-driven culture; Data driven innovation; Competitive advantage; Firm performance; Product innovation; Process innovation (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s10479-020-03887-z Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:annopr:v:333:y:2024:i:2:d:10.1007_s10479-020-03887-z

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10479

DOI: 10.1007/s10479-020-03887-z

Access Statistics for this article

Annals of Operations Research is currently edited by Endre Boros

More articles in Annals of Operations Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().