In Stars We Trust – A Note on Reputation Portability Between Digital Platforms

Maik Hesse (), Timm Teubner () and Marc T. P. Adam ()
Additional contact information
Maik Hesse: TU Berlin
Timm Teubner: TU Berlin
Marc T. P. Adam: The University of Newcastle

Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2022, vol. 64, issue 3, No 7, 349-358

Abstract: Abstract Complementors accumulate reputation on an ever-increasing number of online platforms. While the effects of reputation within individual platforms are well-understood, its potential effectiveness across platform boundaries has received much less attention. This research note considers complementors’ ability to increase their trustworthiness in the eyes of prospective consumers by importing reputational data from another platform. The study evaluates this potential lever by means of an online experiment, during which specific combinations of on-site and imported rating scores are tested. Results reveal that importing reputation can be advantageous – but also detrimental, depending on ratings’ values. Implications for complementors, platform operators, and regulatory bodies concerned with online reputation are considered.

Keywords: Reputation portability; Platforms; Trust; Sharing economy; Online experiment (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s12599-021-00717-9

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