Climate obstruction and Facebook advertising: how a sample of climate obstruction organizations use social media to disseminate discourses of delay

Faye Holder (), Sanober Mirza (), Namson-Ngo-Lee, Jake Carbone () and Ruth E. McKie ()
Additional contact information
Faye Holder: InfluenceMap
Sanober Mirza: InfluenceMap
Namson-Ngo-Lee: InfluenceMap
Jake Carbone: InfluenceMap
Ruth E. McKie: De Montfort University

Climatic Change, 2023, vol. 176, issue 2, No 15, 21 pages

Abstract: Abstract In this article, we present the results of a content analysis of a sample of fossil fuel corporations, industry associations, and advocacy groups’ ads using Facebook ad services during the election year from January 2020 to January 2021. Creating a messaging typology, we analyzed 30,100 ads on Facebook and found that different organizations used these messages to reinforce pre-existing beliefs on the importance of fossil fuels. In doing so, these organizations can use Facebook to reassert their interests in the public voice and support standards of behavior that rely on fossil fuels, protecting their industries. Additionally, we found differences between the types of messaging and ads targeted to particular users by age, gender, and state. These ads represent the evolving misinformation playbook from climate obstruction organizations that require further attention and consideration, particularly via social media platforms that may have limited or unclear regulations.

Keywords: Climate obstruction; Facebook; Social media; Typology (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1007/s10584-023-03494-4 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:climat:v:176:y:2023:i:2:d:10.1007_s10584-023-03494-4

Ordering information: This journal article can be ordered from
http://www.springer.com/economics/journal/10584

DOI: 10.1007/s10584-023-03494-4

Access Statistics for this article

Climatic Change is currently edited by M. Oppenheimer and G. Yohe

More articles in Climatic Change from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().