On Marketing Strategy in Electoral Politics

Sridhar Moorthy ()
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Sridhar Moorthy: University of Toronto

Customer Needs and Solutions, 2019, vol. 6, issue 3, No 4, 57-62

Abstract: Abstract Marketing strategy for candidates running for public office differs from its commercial counterpart in a number of ways. But there are similarities, also. In this essay, I review the similarities and differences between the two contexts with a view to developing a better understanding of what makes political marketing unique.

Keywords: Politics; Marketing strategy; Elections (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/s40547-019-00102-4

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