Characteristics of online group-buying website and consumers intention to revisit: the moderating effects of visit channels

Tong Che (), Zeyu Peng () and Zhongsheng Hua ()
Additional contact information
Tong Che: Soochow University
Zeyu Peng: East China University of Science and Technology
Zhongsheng Hua: Zhejiang University

Electronic Commerce Research, 2016, vol. 16, issue 2, No 3, 188 pages

Abstract: Abstract Online group-buying (OGB) is a relatively new market, but has attracted much academic attention. Under intensive competition, it is essential for OGB websites to maintain customers’ revisit. This paper identified three context-specific characteristics of an OGB website and investigated the impact of these features on customers’ revisit intention. Furthermore, the effects of these features were proposed to vary among different visit channels. A theoretical model was developed and tested based on 258 valid responses collected through an online survey. The results indicated the distinct effects of OGB features and supported the contingent impact of visit channels. Specifically, timeliness and inconsistency had stronger negative influence on revisit intention for indirect visitors, while the effect of richness is significant for both the direct and indirect visitors.

Keywords: Online group-buying; Consumer revisit intention; Visit channels (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://link.springer.com/10.1007/s10660-016-9214-y Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:elcore:v:16:y:2016:i:2:d:10.1007_s10660-016-9214-y

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10660

DOI: 10.1007/s10660-016-9214-y

Access Statistics for this article

Electronic Commerce Research is currently edited by James Westland

More articles in Electronic Commerce Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().