Improving sparsity and new user problems in collaborative filtering by clustering the personality factors

Zahra Yusefi Hafshejani, Marjan Kaedi () and Afsaneh Fatemi
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Zahra Yusefi Hafshejani: University of Isfahan
Marjan Kaedi: University of Isfahan
Afsaneh Fatemi: University of Isfahan

Electronic Commerce Research, 2018, vol. 18, issue 4, No 7, 813-836

Abstract: Abstract In collaborative filtering recommender systems, items recommended to an active user are selected based on the interests of users similar to him/her. Collaborative filtering systems suffer from the ‘sparsity’ and ‘new user’ problems. The former refers to the insufficiency of data about users’ preferences and the latter addresses the lack of enough information about the new-coming user. Clustering users is an effective way to improve the performance of collaborative filtering systems in facing the aforementioned problems. In previous studies, users were clustered based on characteristics such as ratings given by them as well as their age, gender, occupation, and geographical location. On the other hand, studies show that there is a significant relationship between users’ personality traits and their interests. To alleviate the sparsity and new user problems, this paper presents a new collaborative filtering system in which users are clustered based on their ‘personality traits’. In the proposed method, the personality of each user is described according to the big-5 personality model and users with similar personality are placed in the same cluster using K-means algorithm. The unknown ratings of the sparse user-item matrix are then estimated based on the clustered users, and recommendations are found for a new user according to a user-based approach which relays on the interests of the users with similar personality to him/her. In addition, for an existing user in the system, recommendations are offered in an item-based approach in which the similarity of items is estimated based on the ratings of users similar to him/her in personality. The proposed method is compared to some former collaborative filtering systems. The results demonstrate that in facing the data sparsity and new user problems, this method reduces the mean absolute error and improves the precision of the recommendations.

Keywords: Recommender systems; Collaborative filtering; User’s personality; Clustering (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/s10660-018-9287-x

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