Knowledge mapping of social commerce research: a visual analysis using CiteSpace

Yi Cui (), Jian Mou () and Yanping Liu ()
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Yi Cui: Xidian University
Jian Mou: Xidian University
Yanping Liu: Xidian University

Electronic Commerce Research, 2018, vol. 18, issue 4, No 8, 837-868

Abstract: Abstract Social commerce has rapidly developed as a new area in electronic commerce field and has risen the attention of both researchers and practitioners. This paper investigated the intellectual structure, development, and evolution of social commerce quantitatively to provide a systematic review of the current state of the social commerce literature. We used a visualization tool called CiteSpace and mapped our result into the I-model for classification. According to 503 articles focusing on social commerce with associated 12,089 references, we have identified the most influential authors, institutions, publications, keywords, and references in this field, as well as the hot topics and future trends. In addition, we have developed the visual network of these research elements through CiteSpace for a deep level analysis, especially for future research trends prediction. Finally, our combination of bibliometric methods and a systematic review makes for a better understanding in the development of social commerce for both researchers and practitioners.

Keywords: Social commerce; Knowledge mapping; CiteSpace; Research trends (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (28)

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DOI: 10.1007/s10660-018-9288-9

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