A longitudinal study of e-commerce diversity in Europe

Adam Sadowski (), Karolina Lewandowska-Gwarda (), Renata Pisarek-Bartoszewska () and Per Engelseth ()
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Adam Sadowski: University of Lodz, Faculty of Economics and Sociology, Institute of Logistics and Informatics
Karolina Lewandowska-Gwarda: University of Lodz, Faculty of Economics and Sociology, Institute of Spatial Economics
Renata Pisarek-Bartoszewska: University of Lodz, Faculty of Economics and Sociology, Institute of Logistics and Informatics
Per Engelseth: Tromsø School og Business and Economics, UiT Norges Arktiske Universitet

Electronic Commerce Research, 2021, vol. 21, issue 1, No 7, 169-194

Abstract: Abstract Owing to increased access to the Internet and the development of electronic commerce, e-commerce has become a common method of shopping in all countries. The purpose of this study is more precisely to research e-commerce diversity in Europe at the regional level and develop the conception of “E-commerce Supply Chain Management”. Statistical data derived from the European Statistical Office were applied to analyse the spatial diversity of e-retailing. Assessments of the regional diversity of e-retailing applied geographic information systems and exploratory spatial data analysis methods such us global and local spatial autocorrelation statistics. Clusters of regions with similar household preferences related to online shopping were identified. A spatial visualisation of the e-retailing diversity phenomenon may be utilised for the reconfiguration of supply chains and to adapt them to actual household preferences related to shopping methods.

Keywords: E-commerce; Internet access; Regional factors; Supply chain management; Spatial analysis; Space–time diversity (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/s10660-021-09466-z

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