Consumer characteristics and e-grocery services: the primacy of the primary shopper

Leo Van Hove ()
Additional contact information
Leo Van Hove: Vrije Universiteit Brussel

Electronic Commerce Research, 2022, vol. 22, issue 2, No 2, 266 pages

Abstract: Abstract The literature does not agree on the precise role of socio-demographic characteristics in the adoption of online grocery shopping. This methodological note reviews the literature and shows that the differences in empirical results can to a large extent be explained by the data that is used. In particular, what matters is whether or not the survey that is exploited was targeted at the household member primarily responsible for the grocery shopping. I show that studies that use a non-targeted survey erroneously find that women are keener to adopt e-grocery services, in that the gender gap is simply due to women’s role as homemakers. I also show that such studies tend to underestimate the impact of education and income.

Keywords: Online grocery shopping; e-grocery services; Technology adoption; Division of household labour; Surveys; Systematic literature review (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://link.springer.com/10.1007/s10660-022-09551-x Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:elcore:v:22:y:2022:i:2:d:10.1007_s10660-022-09551-x

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10660

DOI: 10.1007/s10660-022-09551-x

Access Statistics for this article

Electronic Commerce Research is currently edited by James Westland

More articles in Electronic Commerce Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().