Co-creation of value in Platform-Dependent Entrepreneurial Ventures

Vallari Chandna () and Manjula S. Salimath ()
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Vallari Chandna: University of Wisconsin-Green Bay
Manjula S. Salimath: University of North Texas

Electronic Commerce Research, 2024, vol. 24, issue 4, No 5, 2297-2326

Abstract: Abstract Despite the rise in digital platforms, particularly platform-dependent entrepreneurial ventures (PDEVs), and the potential for collaboration among different stakeholders, the dynamics of co-creating value in this context remains unexplored. To address this gap, we offer an integrated conceptual framework that combines prior research on ambidexterity and co-creation and take a two-step approach for analysis: first, the direct impact of multiple dimensions of co-creation (i.e., dialog, access, risk analysis and transparency) on strategic outcomes is analyzed; second, the modus operandi of co-creation’s indirect effects within a dynamic environment alongside ambidexterity is analyzed. Results from 298 PDEVs support the direct effects of a co-creation strategy on firm outcomes, as well as the independent benefits of the dialog and access dimensions. Results from the subsequent process-focused model also support the indirect effects of co-creation, with exploitation being crucial for converting the value from co-creation into beneficial outcomes.

Keywords: Digital platforms; Entrepreneurship; Co-creation; Ambidexterity; Digital entrepreneurship (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s10660-022-09574-4

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