Multi-sided platform diffusion in competitive B2B networks: inhibiting factors and their impact on network effects

Sören Wallbach (), Katrin Coleman (), Ralf Elbert () and Alexander Benlian ()
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Sören Wallbach: TU Darmstadt
Katrin Coleman: TU Darmstadt
Ralf Elbert: TU Darmstadt
Alexander Benlian: TU Darmstadt

Electronic Markets, 2019, vol. 29, issue 4, No 10, 693-710

Abstract: Abstract Although multi-sided platforms (MSPs) and their diffusion in B2C contexts received heightened attention in recent literature, there is still a dearth of research on MSP diffusion inhibitors in competitive B2B networks. Using the air cargo hub in Frankfurt, Germany, as highly competitive B2B network which struggles with the acceptance of an MSP for over 10 years, we applied a grounded theory approach to identify key inhibitors to MSP diffusion. Based on several interviews with a diverse set of stakeholders and a systematic coding procedure, we identified 21 factors inhibiting MSP diffusion. The majority of these factors slows down or even thwarts positive network effects, typically occurring on MSPs. Furthermore, we derive a classification showing that the inhibiting factors primarily hamper cross-side network effects in highly competitive B2B networks, and to a lesser degree also same-side and mixed-side network effects. Finally, implications of these results and future research directions are discussed.

Keywords: Multi-sided platform; Diffusion; Inhibiting factors; Network effects; Case study; Air cargo (search for similar items in EconPapers)
JEL-codes: O33 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (16)

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DOI: 10.1007/s12525-019-00382-7

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