Bridging the intention-behavior gap in mobile phone recycling in China: the effect of consumers’ price sensitivity and proactive personality

Wenchun Ran and Ling Zhang ()
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Wenchun Ran: Nanjing Forestry University
Ling Zhang: Nanjing Forestry University

Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, 2023, vol. 25, issue 1, No 38, 938-959

Abstract: Abstract Previous studies have dedicated great efforts in elucidating the key factors on e-waste recycling intentions, however, most of them did not involve the discrepancy between recycling intention and actual recycling behavior. This study aims to explore the intention-behavior discrepancy and the role of consumers’ price sensitivity and proactive personality in the intention-behavior transformation toward recycling obsolete mobile phone. Results from a questionnaire survey administered in Jiangsu province confirmed the recycling intention-behavior discrepancy. In terms of focused psychological factors, the results showed that the dimension of “price importance” in price sensitivity has a negative moderating effect (β = −0.135, p

Keywords: e-waste; Intention-behavior gap; Implementation intention; Price sensitivity; Proactive personality (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s10668-021-02085-6

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