What determines the investment intention of Chinese farmers in green grain production?

Sha Lou ()
Additional contact information
Sha Lou: Harbin University of Commerce

Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, 2024, vol. 26, issue 5, No 12, 11217-11242

Abstract: Abstract To accelerate green development and promote harmonious coexistence between man and nature, China has vigorously promoted investment in green food production. In China, farmers are the core unit of grain production, and China's green food production is inseparable from the strong support of farmers. Based on the theory of planned behavior, the structural equation model and multi-group comparative analysis method were used to investigate the investment intention of 435 farmers in green grain production in Zhengzhou, Zhoukou, and Shangqiu, Henan Province, from the perspective of farmers' micro- and psychological levels. The results show that attitude and perceived behavioral control among farmers can significantly boost their intention to invest in green production through two different channels. Subjective norms, on the other hand, only indirectly affect farmers' intentions to make such an investment. At the same time, through multi-group comparative analysis, the study also verified that different variables such as gender, age, educational background, and family labor force have different degrees of influence on different hypothetical paths. Therefore, this study provides suggestions for sustainable green production investment development and has certain guiding significance for the follow-up work of government departments, relevant companies, farmers, scholars, and other relevant personnel.

Keywords: Green production investment; Chinese farmers; Planned behavior theory; Structural equation (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s10668-023-03244-7 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:endesu:v:26:y:2024:i:5:d:10.1007_s10668-023-03244-7

Ordering information: This journal article can be ordered from
http://www.springer.com/economics/journal/10668

DOI: 10.1007/s10668-023-03244-7

Access Statistics for this article

Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development is currently edited by Luc Hens

More articles in Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().