Big data in relation with business intelligence capabilities and e-commerce during COVID-19 pandemic in accountant’s perspective
Pham Quang Huy () and
Vu Kien Phuc ()
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Pham Quang Huy: University of Economics Ho Chi Minh City (UEH)
Vu Kien Phuc: University of Economics Ho Chi Minh City (UEH)
Future Business Journal, 2023, vol. 9, issue 1, 1-21
Abstract:
Abstract This research aims at producing a thorough and accurate analysis on how big data as a service and business intelligence capabilities provide a series of opportunities for small and medium enterprises to succeed in E-commerce. The statistical data were drawn from samples of accountants within small and medium enterprises, spanning two periods, the period of COVID-19 pandemic and the period of new normal. The structural equation modeling was applied in this study. The value of fine-grained insights in this work could guide policy-makers and practitioners to sense and seize how to implement E-commerce in an efficient and effective manner.
Keywords: Big data; E-commerce; Business intelligence; Service; Small and medium enterprises (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:futbus:v:9:y:2023:i:1:d:10.1186_s43093-023-00221-4
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DOI: 10.1186/s43093-023-00221-4
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