Internet-Based Entrepreneurial Ventures: An Empirical Investigation of Startup Business Strategies on Firm Performance from the MENA region

Ghaith M. Al-Abdallah (), Kym E. Fraser () and Abbas N. Albarq ()
Additional contact information
Ghaith M. Al-Abdallah: American University of Madaba
Kym E. Fraser: University of Kurdistan Hewlêr
Abbas N. Albarq: Al Imam Muhammad Ibn Saud University

Global Journal of Flexible Systems Management, 2021, vol. 22, issue 1, No 3, 29-41

Abstract: Abstract This study examines the possible impact of Generic Competitive Strategies, Cost Leadership, Differentiation, and Focus, on the financial and non-financial Performance of Internet-based entrepreneurial ventures in the MENA region. Descriptive analytical methodology and exploratory research design, consisting of qualitative then quantitative approaches, were utilized. After qualitative semi-structured interviews, a five-point Likert scale questionnaire was sent to Internet-based entrepreneurial ventures. SPSS was used to describe and analyse the data of 201 filtered and screened questionnaires. The results indicate that all of the examined generic competitive strategies have positive direct impacts on the performance of Internet-based entrepreneurial ventures. Differentiation strategies have the highest impact on the performance of Internet entrepreneurial ventures in MENA region, followed by Cost Leadership, then Focus strategies. This paper concludes with a discussion of the managerial implications of these findings, future research recommendations, and limitations of the study.

Keywords: Cost leadership strategy; Developing countries; Differentiation strategy; Emerging economies; Focus strategy; Financial performance; Generic strategies; Non-financial performance; Online entrepreneurial; Porter’s competitive strategies (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1007/s40171-020-00256-4 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:gjofsm:v:22:y:2021:i:1:d:10.1007_s40171-020-00256-4

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/40171

DOI: 10.1007/s40171-020-00256-4

Access Statistics for this article

Global Journal of Flexible Systems Management is currently edited by Sushil

More articles in Global Journal of Flexible Systems Management from Springer, Global Institute of Flexible Systems Management
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().