Reflecting Theoretical Perspective on De-internationalization Strategies: A Cross-Case Analysis Using Flowing Stream Strategy Framework

Shamita Garg () and Sushil ()
Additional contact information
Shamita Garg: Indian Institute of Management Shillong
Sushil: Indian Institute of Technology Delhi

Global Journal of Flexible Systems Management, 2024, vol. 25, issue 1, No 3, 43-61

Abstract: Abstract The internationalization process is complex and neither constantly moving ahead nor steady. Businesses often narrow the extent of their global reach or even exit overseas markets entirely. This research aimed to study the important driving elements and firms’ performance following the de-internationalization strategy. We performed a cross-case analysis of two leading auto firms that chose to de-internationalize and examined how this has improved the different aspects of their performance. We used a flowing stream strategy framework to compare the performance of automakers before and after implementing a partial de-internationalization strategy. We chose General Motors and Ford for our study because the financial performance of both firms improved following the partial de-internationalization approach. Contemporary research demonstrates that organizations should be flexible in redirecting resources that are not producing the intended results to profit sectors. This article recommends that firms should adopt a strategic flexibility framework to compete in the changing business climate. This work will facilitate managers to plan their resources proficiently and respond wisely to volatile events in an international market. This research adds value to the theoretical perspective of international business literature.

Keywords: Change forces; Continuity forces; Cross-case analysis; De-internationalization strategy; Flowing stream strategy framework; Ford; General motors; Strategic flexibility (search for similar items in EconPapers)
JEL-codes: F23 F44 L25 L62 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1007/s40171-023-00361-0 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:gjofsm:v:25:y:2024:i:1:d:10.1007_s40171-023-00361-0

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/40171

DOI: 10.1007/s40171-023-00361-0

Access Statistics for this article

Global Journal of Flexible Systems Management is currently edited by Sushil

More articles in Global Journal of Flexible Systems Management from Springer, Global Institute of Flexible Systems Management
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().