Emergent understandings of the market

Cristina Mele (), Jaqueline Pels, Maria Spano and Irene Bernardo
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Cristina Mele: University of Naples Federico II
Jaqueline Pels: University Torcuato Di Tella Business School
Maria Spano: University of Naples Federico II
Irene Bernardo: University of Naples Federico II

Italian Journal of Marketing, 2023, vol. 2023, issue 1, No 1, 25 pages

Abstract: Abstract In the last fifteen years, scholars have challenged the neoclassical definition of the market. The debate is not closed. The plurality of definitions suggests a need for an understanding of the different approaches that are emerging, and their degrees of development. The research method is based on a series of bibliometric analyses; mainly, the co-occurrence network of keywords and the development of a thematic map. The paper provides three conceptual contributions. First, it provides evidence of an intensification in the conversation on the understanding of the market. Second, it elicits five clusters: performance, marketing systems, market shaping, institutions and market practices. Finally, adopting Sawyer’s (Social emergence: societies as complex systems, Cambridge University Press, 2005) social emergence model, it suggests a positioning of the clusters within the five ontological levels of emergence.

Keywords: Market theory; Market shaping; Market practices; Institutions; Market systems; Market innovation (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s43039-022-00062-z

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