The Influence of Entrepreneurial Passion in the Relationship Between Creativity and Entrepreneurial Intention

Majid Murad (), Cai Li (), Sheikh Farhan Ashraf () and Surbhi Arora ()
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Majid Murad: Jiangsu University
Cai Li: Jiangsu University
Sheikh Farhan Ashraf: Jiangsu University
Surbhi Arora: Punjab University

International Journal of Global Business and Competitiveness, 2021, vol. 16, issue 1, No 5, 60 pages

Abstract: Abstract This article aims to identify the impact of creativity on entrepreneurial intention with the mediating role of entrepreneurial passion. This study applied the SEM-structural equation modeling technique to test the hypotheses on a sample of 390 university students from Pakistan. The findings of the study revealed that creativity positively and significantly influenced entrepreneurial intention. The results also indicated that entrepreneurial passion partially mediates in the relationship between creativity and entrepreneurial intention. The results of the study made an innovative contribution to Pakistan’s higher education sector, researchers, and policymakers to unlock the hidden potential of its youth and further contribute to designing the relevant practical implications.

Keywords: Creativity; Entrepreneurial passion; Entrepreneurial intention; Structural equation modeling; Pakistan (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (2)

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DOI: 10.1007/s42943-021-00019-7

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