Technology-Driven Responsiveness in Times of COVID-19: A Fuzzy Delphi and Fuzzy AHP-Based Approach

Chetna Chauhan (), Manzoor Ul Akram and Diptanshu Gaur
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Chetna Chauhan: FORE School of Management
Manzoor Ul Akram: O. P. Jindal Global University
Diptanshu Gaur: Indian Institute of Management Rohtak

International Journal of Global Business and Competitiveness, 2021, vol. 16, issue 1, No 5, 48-61

Abstract: Abstract Supply chain responsiveness creates value for firms and their stakeholders and is a key towards generating above-normal profits for firms. Consequently, there has been a surge of research on it, which has expanded due to the pressures to be responsive during the pandemic of COVID19. Responsiveness is an attribute wherein the supply chains are equipped to respond resolutely and within a suitable timeframe to consumer requirements. The trouble to businesses posed by COVID-19 caught several firms off-guard. Further, there is limited research on the augmentation of supply chain responsiveness through new technologies. The present research, therefore, applies a hybrid approach by combining fuzzy Delphi and fuzzy AHP to understand the technology-driven enablers of supply chain responsiveness by employing a case company in food retail. The investigation reveals that supply chain integration technologies, sustainable manufacturing technologies, and smart warehousing are the most important enablers of supply chain responsiveness in the context of food supply chains. The results aid the key enablers that need attention and resources to be directed towards these enablers to eliminate a chance of missing on a successful transition into a more responsive supply chain.

Keywords: Technological capability; Responsive supply chains; COVID-19; Enablers (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s42943-021-00036-6

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